Libby Smoot, July 15, 2014
In June in Chicago, Trex Company and its “Engineered Artistry” marketing campaign were honored at the American Business Awards, one of the top business awards programs in the country. The campaign, which included print and digital media buys, a full website redesign (featuring the category’s first responsive design) and a comprehensive public relations campaign, was selected from more than 3,300 nominations from organizations of all sizes and in virtually every industry.
“Engineered Artistry represents the combination of innovative technology and lasting beauty,” said Adam Zambanini, vice president of marketing for Trex. “It’s what makes Trex, Trex.”
As part of the campaign, Trex brought together high-profile “engineers” like New York High Line architect Lisa Switkin with well-known “artists,” including chef and television personality Tyler Florence, to candidly converse (on a Trex deck) about the idea of form and function and how they work together to create something beautiful, like what happens in a Trex outdoor living space. The campaign garnered millions of media impressions and drove hundreds of thousands of consumers to the Trex website.
“Winning the prestigious Stevie Award is a reflection of the outstanding efforts of our entire marketing team,” Zambanini said. “This recognition validates our steadfast focus on delivering high-performance, exceptional outdoor living products and building a truly great brand for our customers.”
The Stevie Awards recognize outstanding performances in the workplace worldwide. Finalists for the Steve Awards were chosen by more than 150 business professionals nationwide during preliminary judging in April and May. Previous Stevie Award winners include Acer Inc., Apple, BASF, BT, Ford Motor Company, ING, Procter & Gamble, Roche Group, and Samsung, among many others. Details about The American Business Awards and a complete list of Stevie Award finalists are available at http://www.stevieawards.com/ABA/.
To view elements of the award-winning Engineered Artistry campaign, visit http://www.trex.com/inspiration/engineered-artistry/.